Services to Help Authors Succeed In Selling Books

(Pricing based on scope of desired services)

Marketing Strategy Session – 90-minute meeting covers:
Identify author’s goal for book, determine which marketing and promotion elements author will delegate, and specify priorities, next steps, and timelines:

  • Review all of author’s current online and hard copy marketing materials
  • Developing or enhancing author’s personal brand
  • Developing or editing content for author and/or book websites
  • Creating book video trailer
  • Obtaining book endorsements, blurbs, testimonials, and reviews
  • Developing content for Online Media Room and Press Kit
  • Creating book-related social media profiles for top book promotion sites
  • Creating email signature line with links to book website and author profiles
  • Developing sales sheet for book events
  • Setting up book signings and presentations
  • Promoting book events with calendar notices, flyers, and social media ~ Researching costs of setting up virtual book tour for author’s specific genre
  • Deciding about book giveaways/how many?
  • Researching book award contests for author’s consideration
  • Writing book launch press release
  • Submitting book launch release to selected print and online media

Marketing & Promotion Plan – includes 90-minute marketing strategy session, budget estimates for chosen activities, plus second 90-minute session to present recommendations and timelines.

Develop Content for Online Media Room/Press Kit containing:

  • Short, medium, long Bios
  • Story ideas for media pitches
  • Endorsements/Blurbs/Testimonials/Reviews
  • Book synopsis and excerpts
  • Captions for high-resolution photos and book cover
  • News releases, event notices, other media mentions
  • Presentation topics

Create Content and links to Author Profiles on book promotion sites and author’s own social media sites

  • Suggested sites:
    Goodreads, Amazon Author Central, Book Goodies, Book Marketing Network, Author’s Marketing Club

Seek Reviews, Endorsements and Book Blurbs

  • Research and identify prospective people, publications, or organizations to request reviews, endorsements, and book blurbs
  • Create or edit customized author’s query letter for author to send

Maintain electronic files of reviews, blurbs, and endorsements for use in book promotion

Develop customized pitch for interview or story angle

Provide Interview Readiness Training – speaking in sound bites

Set up and promote book signings and presentations

Provide referrals to other professionals

  • Videography experts to assist with book video trailer
  • Book Publishers and Print-on-demand resources
  • Book Cover Designers
  • Graphic Designers
  • Website Designers
  • Social Media experts to assist with:
    • Learning to use social media to promote your book
    • Contacting and networking with new followers
    • Creating content for blog posts, articles, and groups
    • Distributing videos and podcasts
    • Keeping up with what other authors in your genre are doing

Get started on now making book-marketing work for you.
Contact Robin Peel Marketing & Public Relations today.
Phone: 520-322-0832